Groot Holland is one of the brands of the renowned Dutch meat company Groot (RG Holding). Reinder Groot, the butcher and founder of the family-run firm, was well known in Hoorn and far beyond during the 1920’s. People were willing to travel far for his delicious meat and meat products. Rival butchers were forced to sell his products too. And that was the start of the company’s continued growth.
The butcher’s business flourished. Besides being a real artisan butcher, ‘grandpa Groot’ was also a true entrepreneur. At the beginning of the 1960s, he pioneered the export of special meat products (beef tongue) to England. The meat factory expanded into an adjacent building in the middle of the city of Hoorn. During peak times, a hundred people used to work in the meat factory in the historic centre. But that too became too small and, like many other businesses in the town centre, Groot Conserven BV relocated to the business park ‘Hoorn 80’. Today, the company is runned by the third generation and still manages every detail of the production and delivery of high quality halal meat products to every corner of the world.